Week #5 Post 1 Target Market

I chose to Blog on Set two-Chili’s and Teri Café restaurants. Both cater hungry consumers with totally different food options. Depending on what a person craves at that moment they can opt for Chili’s which serves Mexican and American food or Teri Café, Japanese and Hawaiian food. One can notice subtle difference as soon as website loads, one can notice that Chili’s offerings in bold display of colors, burgers, salsa and other items. Teri Café has simplistic design highlighting their offerings in menu area and text displaying in the center of screen.

Chili’s target audience is between 18 to34 year old’s with mostly some sort of graduate or undergraduate degree, average if not more than average income. People dining at Chili’s are mostly white, more women than men. Teri Café is targeted to people of all ages form kids, adults and grandparents having some educational background. Since Teri Café caters to restaurants and stores as pre-packaged items apart from its in-house dining, customers such as restaurant owner or who dine in would be having higher income levels than at Chili’s diners, consumers visiting this restaurant are Asians and whites. Both the restaurants are for people who want to enjoy casual and friendly environment with friends and family and who are not afraid to try new things. Chili’s has customers who maintain active life and have interests in sports and are heavy internet users. Customers for Teri Café have interest in music and dance for example, Facebook photos of Teri Café shows singing and dancing events from Hawaiian culture. While Chili’s has many locations throughout U.S, Teri Café is San Diego based business with two locations. One notable point that I found to be useful were the reviews on Facebook for both businesses. Consumers who dined at Chili’s seem to have more unsatisfactory experiences than Teri Café, Hope Chili’s can make changes taking this into consideration to better their business.

There is no cross over between the consumers with these two businesses. It is perfectly clear of the choice they make when its time for consuming food either they go to have American/Mexican or Asian. Websites clearly state what they are offering, helping customers make easy choices, what they are craving for. While Chili’s has calls to action with red button that says, “Start order” and other options such as Order and pay, Pull In &Park, Tap or text and Receive your food. Teri Café did not have call to actions, implementing this feature will be more advantageous to that business in pursing consumer to make choice faster than think it over. Overall tone for these two businesses are that of providing fun and friendly atmosphere while fulfilling hunger pranks at reasonable prices and better food choices than fast food places.

I found a good article on LinkedIn that I used to write this blog. I must credit author Professor Clark and other members who wrote Chili’s Bar & Grill Advertising Plan. For reference see the web address below

https://www.slideshare.net/bradleyhw/chilis-final-project