Week #9 Post 1
Four twitter accounts I found interesting were Full Leaf Tea
Co., Little Red Cup Tea, Green Hill Tea and Tea Lovers Festival. First three
were my competitors so I was keen to see, what their presence on twitter was. Full
Leaf Tea Co. had moderate communication where they are talking about how their
product will complement certain season or simplicity of using their product
with daily cooking or drinking activities. I found their approach not too
aggressive where they are ready to give away coupons or other discounts to
attract immediate customers, perhaps they would implement this strategy during
holidays when its is peak of shopping season, after all they cannot possibly be
giving away goodies on daily basis. Their tweets are not consistent, sometimes
they seem to tweet every day and sometimes once in two days between 3 to 5 pm. Majority
of tea drinkers are during morning hours, who are caffeine seeks, while evening
time drinkers are mostly who prefer calming effects. Some morning tweets especially
black tea products will do well if they choose to tweet in the mornings.
Tea Lover Festival is geared towards community events who
love tea and shared diversity experiences. I found their tweets are very different
and attractive because they have so many different events they can talk about
that happened or will be happening from hosting talk shows, art exhibitions,
music and theater to name a few. These kinds of tweets keep audiences engaged in
what is happening around them after all who wouldn’t’ want to have fun time all
at one place? It would be better than just reading about regular marketing tweets.
Their tweets seem to be during inconsistent timings, sometimes a 8 am or 6.30
pm. Tweets are either daily or once in 2 days, not aggressive communication.
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