Week #9 Post 1

Four twitter accounts I found interesting were Full Leaf Tea Co., Little Red Cup Tea, Green Hill Tea and Tea Lovers Festival. First three were my competitors so I was keen to see, what their presence on twitter was. Full Leaf Tea Co. had moderate communication where they are talking about how their product will complement certain season or simplicity of using their product with daily cooking or drinking activities. I found their approach not too aggressive where they are ready to give away coupons or other discounts to attract immediate customers, perhaps they would implement this strategy during holidays when its is peak of shopping season, after all they cannot possibly be giving away goodies on daily basis. Their tweets are not consistent, sometimes they seem to tweet every day and sometimes once in two days between 3 to 5 pm. Majority of tea drinkers are during morning hours, who are caffeine seeks, while evening time drinkers are mostly who prefer calming effects. Some morning tweets especially black tea products will do well if they choose to tweet in the mornings.

Tea Lover Festival is geared towards community events who love tea and shared diversity experiences. I found their tweets are very different and attractive because they have so many different events they can talk about that happened or will be happening from hosting talk shows, art exhibitions, music and theater to name a few. These kinds of tweets keep audiences engaged in what is happening around them after all who wouldn’t’ want to have fun time all at one place? It would be better than just reading about regular marketing tweets. Their tweets seem to be during inconsistent timings, sometimes a 8 am or 6.30 pm. Tweets are either daily or once in 2 days, not aggressive communication.