Week #13 Post 1
As a tea business we are constantly learning from other business in every aspect to be able to maintain our competitive advantage, some of such businesses are – Red Blossom Tea, Full Leaf Tea Co., Little Red Cup Tea, Rishi Tea and Samovar tea. In my opinion these businesses are doing a great job of following right criteria required for social advertising. While some need to catch up a little bit in their advertising strategy. Consider Rishi Tea and Full Leaf Tea co., their Facebook presence is really engaging. They are responding to customers negative experiences as well as maintaining two-way communication, Easy shopping cart right in the post, very convenient checkout process and their posts contain videos and images with various tea offerings. Red Blossom Tea, Samovar Tea and Little Red Cup Tea though were engaging consumers with good posts such as videos and images they are not linked up to a shopping cart nor did they have landing page or call to action. In my opinion it has h...
