Week #13 Post 2


Researching wide audience via Facebook seems easy, just post your ad and hope that it is going to reach desired target audiences. According to the blog and text book this does not work alone by itself, creating optimized Facebook ads to reach right target audiences will not only make spending budget wisely but provides ROI. Understanding Facebook business prospect involves knowledge of wide variety of things one can accomplish such as analytics, ads, new feed algorithm and many more tasks than just interactions with friends and family.

Facebook ads are the most used and effective form of social media ads available along with other ones such as Twitter and LinkedIn. To be successful the very least, one must take into consideration four components. They are:  a) Visually pleasing b) Must be relevant c) Includes enticing value proposition and c) Must contain call to action. Apart from these four components that makes Facebook ads, there are 8 different Facebook ad types that can be chosen to target right audiences. They are - Facebook video ad, just as the name this ad contains “how to” videos. Photo ad, as the name says it contains images that shows relevant subject with pleasing images. Multi-Product ad, show cases multiple products for purchase. The Local ad, this type is more appealing to people who are geographically situated near the business or event. The Offer ad, promotes a discount on product or service that can be redeemed and purchased on Facebook. The Event ad, promotes events where users are directed to ticket purchase whenever it happens to be hosted. Retargeting ad, this type of ad promotes specific list of previously identified people, it usually occurs in newsfeed. Last one, Boosted post, it is an organic Facebook post that is originally on the home page of the company’s Facebook.

Our business Aha-Tea would benefit form using a)Facebook video ads because videos serves as interesting and easy to understand medium that convey message clearly b) Photo ads which is most popular ad type to show case beautiful images of our product c)Offer ad because it is easily redeemable through Facebook itself that reduces hassle of being redirected to another website for purchases d)Retargeting ad because Aha-Tea can identify previous customers who have made purchase form us previously, to target them with new product offerings and lastly boosting the post option which will bring organic results.

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