Week #14 Creating Ads Blog





Aha-Tea will have Instagram and Twitter ad campaigns. It is important to have an objective for a campaign as it defines the target market in terms of business goals that are to be achieved. Objective is what business want people to see and how they will interact, some examples to set objectives are Brand awareness, Increased traffic, conversion rates and sales. Aha-Tea will be effective with Brand Awareness campaign. We want people to develop interest in our business and products, being able to build relationships and trust is our objective in starting phase. once brand awareness is established we would strategize in building campaigns that involves sales related activities.


As an E-Commerce business local to San Diego, we are targeting Health and Wellness interest audiences between age 20 to 65+ located in entire San Diego region. Our campaigns are set with an objective of running continuously throughout the year on a budget of $10 reaching an audience margin of 4,300 – 27,000 in terms of metrics. Our call to action was "Sign up", which conveys to the audience in a subtle way to check us out to build the relationship and trust. we are are not selling fierce fully which might turn customer away. This call to action will make people to willingly give their email for us to build a list on.

 Below are snapshots of ad campaigns created for our business for Instagram and Twitter






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