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Week #17 Last Post-Wrapping it all up

Social media is simply a collection of free online tools and platforms that people could use to connect with each other. For past few years social media have seen tremendous changes. With already existing platforms such as LunarStrom, Friendster, Last FM, MySpace and LinkedIn, all of which started from 1990 to early 2000. Sometime after 2000, we see Facebook arise and ever since social media has seen many forms such as Flickr, Twitter, Instagram, Tumblr, Pinterest, Google+, Foursquare to name a few. Now days these platforms are used to leverage business opportunities. These are used as marketing tools by businesses along with traditional advertising. Previously I caught up with the trend of maintaining Facebook to interact with friends, other than that I really did not know anything about social media platforms and their enormous uses. This class really helped me realize potential that social media has on every aspect of daily life, be it for promoting business, finding reviews
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Week #16 Post 2

For a business to be able to survive there are many variables to be taken into consideration. Using social media without a strategy will not be helpful, it is how its being used is the important factor to consider. Some things to take into consideration are: understanding marketing objectives, presence of target market, using appropriate tools and measuring the result. Wrapped around a business are its online marketing tools, focus should be an effort to drive people there. The way we can achieve people to understand a product or service and drive them are to meet our objectives.   Search Engine Optimization(SEM) by using Google ad words- This helps people to find us through certain key words. People are directed to business website by this very simple strategy, out of thousands of businesses finding one that better assist or fulfill needs of customers are achieved by this process. This is our beginning strategy to use online marketing. Email Marketing-   Email news let
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Week#16 Quick Post

Commented on Vitalie Nick and Marquis Storm
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Week #16 Post 1

What an amazing semester! I’ve learned so much about social media through this class than I ever possibly could learning it myself. From creating a fictious business to writing blogs, using Facebook and Twitter to promote business, it was a very interactive and adventurous class for me. I’m very pleased to have promoted my business Aha-Tea through this class, using social media tools such as Facebook, Twitter, Blogs and E-Mail Marketing. Though there were many other social media platforms available, the ones that I enjoyed working and one’s integrated well to promote our business were Facebook, Twitter, Instagram and E-Mail Marketing. These were the most common one’s people can easily reach and is very convenient to promote through ads and schedule timings when the post must be posted, reach number of people when they signed up for email marketing. For daily use, our strategy is to use more of Facebook, Twitter and Instagram. Less frequently it would be Blogs, YouTube video
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