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Four twitter accounts I found interesting were Full Leaf Tea Co., Little Red Cup Tea, Green Hill Tea and Tea Lovers Festival. First three were my competitors so I was keen to see, what their presence on twitter was. Full Leaf Tea Co. had moderate communication where they are talking about how their product will complement certain season or simplicity of using their product with daily cooking or drinking activities. I found their approach not too aggressive where they are ready to give away coupons or other discounts to attract immediate customers, perhaps they would implement this strategy during holidays when its is peak of shopping season, after all they cannot possibly be giving away goodies on daily basis. Their tweets are not consistent, sometimes they seem to tweet every day and sometimes once in two days between 3 to 5 pm. Majority of tea drinkers are during morning hours, who are caffeine seeks, while evening time drinkers are mostly who prefer calming effects. Some morning...

Visual media has become integral part of promoting business, be it for educational or commercial purposes. People do not want to read bunch of text  rather want to see images which is more stimulating and fast to understand. Even though there are some businesses where visuals are not that relevant, I feel at least few visuals can market the company better and make it interesting. Examples of some businesses that are like ours, who are using visuals to promote their brands effectively and interestingly are Numi Tea, Full Leaf Tea Co., English Tea Shop, Green Hill Tea. As we research their websites and Facebook pages as well as Instagram posts, their priority seems to be that of putting their products for consumers to see, what they are offering like product categories and prices. These businesses are making videos or posting images on different ways their products can be used, for example Numi Organic Tea has images of their ceremonial matcha tea made into popsicles. They a...