Week #6 FaceBook Business Page



Post reach and Post engagement are two metrics that a business can use to determine who is viewing your page and who is engaging or showing interest in your business products and services. Reach is when people go to your Company’s website and there they click Facebook icon, where it takes you to the business page and it ends there. While Engagement is when customers come in as visitors to the page, makes comments or clicks like button for all that company has to offer, such as posts and maybe providing good feedback to friends and family. It is important to understand these concepts because just viewing does not translate into interest in the products the company is selling. It would be very helpful for a business to monitor these metrics because it is an indication of being able to reach target market, gain credibility to products you are selling and taking time to show what wonderful business you are to the community. Insights are good way gauge if the company strategy is working or not.

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